I’m a systems-oriented design leader with 15 years of experience driving strategic, scalable design across enterprise, public sector, and global consumer brands.
Whether leading rebrands, building design systems, or facilitating design-to-dev alignment, I bring structure, clarity, and collaboration to every phase of the process. I thrive in cross-functional teams and love turning messy challenges into elegant, maintainable solutions.
Product Design
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Design Systems
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Design Leader
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Product Design • Design Systems • Design Leader •
Proven Areas of Impact
Design Systems Thought Leader
Advocate and strategist for design systems adoption, helping leadership frame and sell systems as long-term value for clients.
Designed and implemented systems across web, app, and Storybook environments, collaborating closely with engineers to ensure scalability and real-world usability.
Structured workshops, internal talks, and written resources that advanced team understanding of governance, tooling, and design-to-engineering workflows.
Mentor & Team Contributor
Fostered collaborative design culture through workshops, facilitation, and open knowledge-sharing.
Guided peers and cross-disciplinary teams by modeling clear communication, structured processes, and systems thinking.
Encouraged growth in others by sharing insights, frameworks, and lessons learned across projects and industries.
Committed to Growth
Pursues continuous learning and experimentation across leadership, accessibility, and design systems practices.
Leads initiatives that expand collective capability—such as a templates working group and AI exploration team, including a Figma plugin now used internally.
Explores emerging tools like AI, tokens, and Storybook workflows, applying insights directly to improve systems, adoption, and collaboration at scale.
Cross-Functional Influence
Created feedback loops through internal bi-annual engineering surveys, applying insights to evolve deliverables and reduce friction across teams.
Strengthened design-to-engineering handoff by aligning naming systems, asset libraries, and UI kit workflows.
Partnered with engineers to expand Storybook into a documentation hub for design system work and co-develop streamlined WordPress/Gutenberg processes with supporting assets for designers.
A Few of my Clients
FEATURED WRITING – SMASHING MAGAZINE